Ano kayang ahensiya ang walang overtime, o kaya bihira ang overtime? Kasi sa amin, swerte na kung umuwi ka ng alas-diyes. Putsa. Napapagod ako.
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The New PR
Douglas F. Buemi
Regional Executive Advisor - Asia Pacific
Ogilvy Public Relations Worldwide
The Public Relations Society of the Philippines begins its 2009
Professional Development Series with a special half-day session on “The New
PR – Leveraging Digital Influence to Drive Sales and Reputation” on
Wednesday, March 18, 2009 at GMA Network, EDSA corner Timog Avenue, Quezon
City from 1 p.m. to 5 p.m.
Open to the general public, the talk will tackle how to optimize
PR--through digital means--for reputation, stakeholder and crisis
management, especially in the face of the economic slump.
Guest speaker is Douglas F. Buemi, Regional Executive Advisor for Asia
Pacific of Ogilvy Public Relations Worldwide and Chairman of Ogilvy PR
Thailand. For over three decades, Buemi has worked as journalist,
government information officer, trade association executive, marketing and
PR counselor, agency senior manager and entrepreneur.
At Ogilvy, Buemi assists regional clients develop smart, creative PR
campaigns that help build brands. He advises multi-national accounts and
supports their integrated business communication initiatives. He is on the
business development team and is also a staff teacher/coach. His clients
include Hilton Hotels, Embassy Suites, Hampton Inns, American Airlines,
American Suzuki, Del Monte Foods, Ford Motor Company, Rolex, Kellogg’s,
Unilever, The Digital Entertainment Group, Warner Home Video, Sara Lee,
Kahlua, Miller Brewing and Procter & Gamble.
Buemi is a cum laude graduate of the Ohio University School of Journalism
and an adjunct professor of journalism at the University of Southern
California Annenberg School of Communications
To sign up for the limited seating, please call: PRSP Secretariat,
tel. no. 638-0010 or email prsociety.prsp@yahoo.com.
###
Please refer to: Ed Timbungco / Hannah Tejuco
Ogilvy Public Relations Worldwide/Manila
885-0001; (0917) 8415243; (0905)2861044
Regional Executive Advisor - Asia Pacific
Ogilvy Public Relations Worldwide
The Public Relations Society of the Philippines begins its 2009
Professional Development Series with a special half-day session on “The New
PR – Leveraging Digital Influence to Drive Sales and Reputation” on
Wednesday, March 18, 2009 at GMA Network, EDSA corner Timog Avenue, Quezon
City from 1 p.m. to 5 p.m.
Open to the general public, the talk will tackle how to optimize
PR--through digital means--for reputation, stakeholder and crisis
management, especially in the face of the economic slump.
Guest speaker is Douglas F. Buemi, Regional Executive Advisor for Asia
Pacific of Ogilvy Public Relations Worldwide and Chairman of Ogilvy PR
Thailand. For over three decades, Buemi has worked as journalist,
government information officer, trade association executive, marketing and
PR counselor, agency senior manager and entrepreneur.
At Ogilvy, Buemi assists regional clients develop smart, creative PR
campaigns that help build brands. He advises multi-national accounts and
supports their integrated business communication initiatives. He is on the
business development team and is also a staff teacher/coach. His clients
include Hilton Hotels, Embassy Suites, Hampton Inns, American Airlines,
American Suzuki, Del Monte Foods, Ford Motor Company, Rolex, Kellogg’s,
Unilever, The Digital Entertainment Group, Warner Home Video, Sara Lee,
Kahlua, Miller Brewing and Procter & Gamble.
Buemi is a cum laude graduate of the Ohio University School of Journalism
and an adjunct professor of journalism at the University of Southern
California Annenberg School of Communications
To sign up for the limited seating, please call: PRSP Secretariat,
tel. no. 638-0010 or email prsociety.prsp@yahoo.com.
###
Please refer to: Ed Timbungco / Hannah Tejuco
Ogilvy Public Relations Worldwide/Manila
885-0001; (0917) 8415243; (0905)2861044
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47 comments
JimBasic daw. Mas priority daw kasi ang work-life balance dun, maski sa mga boss.
Isang sagot mula sa isang industrya: WALA. Parte ng buhay ahensya yan.
Walang ahensyang ganon. Kailangan mag-OT lahat. Mababa na mga sweldo, over-worked pa. Yan ang buhay ahensya. Mag-supplier ka na lang. Alipin ka ng ahensya pero kahit P.A. ka lang, kaya mo kitain in one month ang sweldo ng mga C.D. for 3 months.
Dito sa 'min walang OT (kasi wala na ring mga kliyente), pero bayad kami.
Marami akong kilala sa iba't ibang ahensya na sumusweldo ng malaki pero di nag-OOT at walang gaanong ginagawa. Tanungin mo sila kung ano secret nila.
P 100,000.00 - sweldo ng make-up artist or P.A. para sa apat na araw na trabaho. Imagine nyo kung magkano sa DOP or sa director. Ang art director kaya or copywriter, magkano. Bwahahahaha!
some agencies take pride in the fact that their office operates on a 24/7 timeframe.
though this may look like a cool and romantic notion of a creative nirvana in reality it shows an alarming lack of time management and lack of account/traffic coordination.
it is a reflection of the inefficient management style of the people on top.
I think it doesn't matter if puro OT ka or hindi sa ahensiya mo as long as you love your work.
Yung mga mareklamo sa sweldo or amount of work I notice are the ones least passionate about their jobs.
Ika nga, find a job that you love and you'll never work a day in your life.
There's no such thing as a job that pays well but requires you to do oh so little work.
Even the richest men in the world work their asses off because they're not doing it for the money. Money just happened to be the result of their love for what they're doing.
I love that last comment. It's so true.
In response to that comment that PAs or make-up artists make more than art directors and copywriters...who cares. What's important is your job fulfills and challenges you. P100,000 nga sweldo mo (not that ganun kataas yun) pero hate mo namang magpahid ng eyeshadow sa mata ng iba or maghintay sa service, wala rin. For some people it's not about the money.
Yung sagot first question dito...JimBasic daw. But again, for some people it's not about the money.
There's an agency - I don't know the name - that allows people to work only four days a week. Kung wala kang sabit on Friday, you can take the day off.
Come to think of it, if you're always in the office, how can you come up with wonderful storylines? You need to experience life outside of work to gain insights and come up with wonderful stories.
Ako I love my job sa advertising kahit pa yung jmga batchmates ko from college are earning like 3 or 4 times my salaray 'coz they're on the client side, hindi ko ma-imagine sarili ko magwork sa ganung environment. Puro kuning-kuning ang mga tao.
At least sa ahensiya kahit kuning-kuning din ang mga tao, nakakatawa, hindi tulad sa client side. Kaya walang tumatanda sa ahensiya. Sabi nga ng boss ko dati, "Look, there are agency people who went to the client side and did well. May narinig ka na bang client na naging creative? Wala! Kasi bobo sila!"
Sa loob-loob ko naman, eh kasi mababa sweldo sa ahensiya naman compared sa client side kaya malamang they don't join agencies.
Anyway, I'm digressing.
My point is tama si anonymous-10:01AM. PArt na ng OT ang pagwowork sa agency kasi we're servicing clients.
Wala namang taong tatagal sa agency kung hindi niya talaga mahal ang work niya dahil nga patayan sa oras.
Actually,sa ahensiya namin walang pakialam ang boss if manood ka ng sine or mag-mall ka buong araw. Basta pagdating na ng day na dapat ka na magpakita ng idea, dapat may baon ka. Kung hindi, hindi kayo uuwi, hahaha..
Kung wala kang standards, madaling huwag mag OT.
Mukha ngang it's not about the money for most agency people. Kaya they have to wait for foreign post prod para lang makapag-travel. Bwahaha!
Di naman, marami ring free lunch at mga giveaways...
"Mukha ngang it's not about the money for most agency people. Kaya they have to wait for foreign post prod para lang makapag-travel."
--Ngek! Obviously whoever wrote this thinks taking trips abroad is a sign that one "has arrived."
While it might be true to some extent, only the "bakya" crowd has the mentality that taking foreign trips is a sign of being wealthy.
So what if you have a pic of yourself by the Eiffel Tower?
That's not really the point there.
The real measure is if you were able to stay in a five star hotel or ate in a five-star restaurant. In Paris.
Now if you only have a photo by the Eiffel Tower and a stamped passport to show for, then there's really no point bragging about being able to travel abroad.
"Mukha ngang it's not about the money for most agency people. Kaya they have to wait for foreign post prod para lang makapag-travel. Bwahaha!"
-Yeah, it's not about the money for us. We are not supposed to be paid well because our job doesn't involved taking sh*t or kissing ass all the time. I bet your a supplier. I think you and your ilk deserve to be paid handsomely. Otherwise, nobody who has enough dignity in them would ever take such a sh*tty job as yours.
Uy ang daming sinabi! Hurt ang mga taga-ahensya. Talagang truth hurts! Bwahahaha!
"-Yeah, it's not about the money for us. We are not supposed to be paid well because our job doesn't involved taking sh*t or kissing ass all the time. I bet your a supplier. I think you and your ilk deserve to be paid handsomely. Otherwise, nobody who has enough dignity in them would ever take such a sh*tty job as yours."
SANA HINDI KA COPYWRITER. PA-CHECK NG GRAMMAR BAGO MAGTARAY.
Hahaha! Agree! Yang mga supplier willing to kiss ass and even lick your b*tthole clean just to get their cut. Walang pinag-iba sa mga customs agent. 'Di bale nang walang dignidad ang trabaho, basta naka-chedeng, hahaha!
It's ideal to love what you do pero for how long probably sa umpisa lang yan. Once you settle down family etc then money becomes very important, The only time an agency person earns substantial is when she or he becomes ecd or cd, Actually we are all suppliers if you think about it. The client can always find another agency just like agencies who can opt not to use this supplier. The reason why a lot of our tvc are not award-winning or just safe is because agencies "mostly" wont risk ideas with their relationship with their clients. At the end of the day it's all just business.
The diff between agencies and suppliers is that an agency has to engage the client in a fight, especially when the agency thinks their idea has legs and the client sees it otherwise.
Only lame agencies just roll over and give up so easily. But most agencies do engage in these battles even if most of the time they lose.
As for suppliers, they just come in after the battle. Their job is to clean up the mess--they're the undertakers, so to speak.
So I think it's not really accurate to lump agencies and suppliers in one basket.
One has the additional burden of going into fight, while the other is just there to clean up the mess.
baka naman mabagal ka kaya ka puro OT>
You can't be fighting the client all the time. hahaha work has to be enjoyable or else burn out ka rin in the long run. There must be a better way to win a client's side of your idea. Anyway,
The fact is suppliers earn much. They work hard, they get their hands dirty all the time but they're able to afford a nice house, car without a loan , travel and spend their vacations in the best hotels while they're young. Just the facts.
"The diff between agencies and suppliers is that an agency has to engage the client in a fight, especially when the agency thinks their idea has legs and the client sees it otherwise.
Only lame agencies just roll over and give up so easily. But most agencies do engage in these battles even if most of the time they lose.
As for suppliers, they just come in after the battle. Their job is to clean up the mess--they're the undertakers, so to speak.
So I think it's not really accurate to lump agencies and suppliers in one basket.
One has the additional burden of going into fight, while the other is just there to clean up the mess."
DIFFERENCE REALLY IS: AGENCIES HAVE TO WAIT FOR MIDNIGHT MADNESS OR CHRISTMAS BONUS TO BE ABLE TO SHOP IN GLORIETTA.
SUPPLIERS CAN SHOP AT FAUBOURG SAINT-HONORE OR SAKS FIFTH, ANYTIME.
"We are not supposed to be paid well because our job doesn't involved taking sh*t or kissing ass all the time. I bet your a supplier."
The message above doesn't INVOLVED a supplier. I bet YOUR an agency person. Bwahahaha! Tago ka na sa saya ng CD mo. Kakahiyang mga taga ahensya ito.
Suppliers kiss agency's ass everytime they have a project with them. Agencies kiss client's ass for as long as they're handling the account. Ano nga uli ang difference?
It's paradoxical how the veil of anonimity can unmask the true nature of people.
I never fully understood the meaning of "mukhang pera" until I read some of the comments here.
It's funny how people, especially the suppliers, flaunt their earning power.
As defined by Forbes Mag, to be classified as belonging to the top 1% of the world's rich, you have to have at least a personal worth of $5 million. Who among suppliers or agency people have that personal worth?
Only one person. And she's from the agency side--Yoly Ong. She's worth around $25 million.
So to the suppliers exhibiting their shameful greed here, chew on this:
Even if you work 24 hours a day, 7 days a week for the rest of your pathetic lives, you will never be able to amass that kind of wealth.
Only an agency person has the smarts to put up his own ad agency and earn sums suppliers can only dream of.
nalalayo na yata ang usapan
Tsk, tsk, tsk. Mga suppliers talaga, sobrang mukhang pera! Nakakahiya kayo!
Buti pa mga ahensya. They don't do it for the money. They do it for a much higher cause:
To sell shampoo, detergent bar, suka, toyo, whitening soap, instant mami and celphone load.
Awwwwww, how noble.
AKALA NYO LANG WALA, PERO MERON! MERON! MERON!
at iyan ang NEW THINKERS sa palanca street sa taas ng gweilos. i bet alam nyo lahat kung saan ang gweilos, ayt?
tama po ang bali-balita! 4 days a week lang po ang pasok nila.
kaka-inggit no?
wala pang OT sa kanila. minsan nagko-complain pa sila kapag 7:30 na sila umuwi. THE NERD!
papa-pirate nga ako sa kanila eh... hush hush lang guys ha?
IDEALISTIC. NOBLE.
Fresh-grad?
sarcasm yata ang tawag dun.
You know, some of us actually like what we do. Call us sell-outs or what have you, but I, personally, have fun making ads.
Granted, there are times that doing OT is unavoidable. In some agencies, it's par for the course. And in rare cases, some actually go home and manage to live a normal life (whatever that may be).
If you can't take the heat (and the meager salary we draw from it), then get out. The industry isn't exactly FORCING you to stay in your job.
What we need are people who are passionate about their craft. If you're more passionate about ragging on people, agencies and suppliers, that's quite telling.
I highly doubt that Yoly Ong is worth $25m. She's worth around P300-350m at best.
WPP almost bought out Campaigns for $30m. (You can ask the accounting firm, SGV, I think, who did the due diligence.)
So yeah, Yoly Ong is the only billion-peso ad exec.
Anonymous said...
"There's an agency - I don't know the name - that allows people to work only four days a week."
TBWA has only 4-day work weeks. minsan kailangan pa ring pumasok pag V-day (v as in virtual, we are reminded by the CDs, not V as in vacation) pero okay lang, at least may isang araw for errands.
TBWA has only 4-day work weeks. minsan kailangan pa ring pumasok pag V-day (v as in virtual, we are reminded by the CDs, not V as in vacation) pero okay lang, at least may isang araw for errands.
You don't spend Vday, doing errands.
On a virtual day, you are virtually in the office, on call, on line.
grabe...
supplier bashing.
dont stereotype suppliers.
hindi lahat ganon.
siguro nga merong mga ulol na ganon...
pero hindi lahat.
bad bad bad.
on another note...
masaya naman mag-OT ah! :)
haha! labo...
the work of a creative doesn't stop once he steps out of the office. yes, the crafting mostly takes place in the work place, but outside is where he gathers material, insight and everything else that he eventually puts on the table.
i find that i come up with ideas or other stuff for work while driving to the office or even while taking a dump. sometimes even in the middle of a party. it's not that i have nothing else to do; on the contrary, i am living a full life. it's just that everything that i do somehow helps me accomplish my job.
so to answer the question: i think the work hours can actually be captured by a timesheet or a proximity card.
i know, it's sappy and idealistic, incidentally, i am working in an agency where people usually come in later than 930am and leave at 6pm. :) we enjoy long leisurely lunches in the middle too.
alam mo, anonymous september 25, 10:49 a.m., 'wag mo naman lahatin ang mga suppliers. hindi naman siguro lahat sila maduming lumaro. mukhang matindi ang galit mo sa laki ng agwat ng kita nila sa iyo. 'wag kang masyadong mag-asim, kasi nakakabutas ng sikmura 'yan. pag nabutas ang sikmura mo, iiksi ang buhay mo sa advertising. hindi ka na makakapag-OT, makakagawa ng matitinding creative, na puwedeng ilaban sa awards. kaya wag ka nang maging bitter ocampo, ha? by the way, hindi ako supplier. isa akong well-paid creative. at hindi pa nga ako CD eh. :D
If agency people are paid for every silly comment that they make during a shoot, ang dami na sigurong mayaman sa inyo. Di niyo na kailangang mag-OT. Too bad.
ETO NA LANG, KAHIT ANO PANG SABIHIN NYO...SUPPLIERS LANG KAYO. HANGGANG DITO LANG KAYO MAYABANG AND PAGHARAP NYO SAMIN SMILE KAYO NG UBOD FAKE AT PURI SA AMIN. OHDIBA TRUE? BWAHAHAHAHA. MARAMI KAYONG PERA PERO HANGGANG DYAN LANG TALAGA TINGIN SA INYO S-U-P-P-L-I-E-R!
Ay napikon. Nag Caps Lock! Baka di pa pumasok sa ATM ang meager salary niya. Walang pambili ng flowers for the patay. Hahaha!
relak relak! commercial break muna..
http://www.youtube.com/watch?v=gYEf8XZKlUU
lol
it all boils down to this:
the reason for ots:
-it showcase the inability of upper management to schedule time.
-creatives who take their sweet time thumbing through award books for inspiration or a novel idea!
-the infighting hoop time as to who gets credit for an apparently award winning idea - going through hoops till the cd or cd has his masturbatory creative stamp on it.
-accounts people with no spine who bend over backwards catch the flack for idiotic brand managers who don't know how to handle their brand.
-traffic coordinators who bend over to the inane scheduling requests of the accounts people.
-top management who does not give a shit since they go home at five pm on the dot.
-silos infighting for specific project share to justify their bottomline deliverable ( sa activation ba yan? design? thematic etc.)
-top management not having the strategy or vision to plan out the year resulting in reactionary initiatives and the proverbial scampaign award baiting move.
ayan.
apply ka bighead. walng ot dun kase walang pangbayad hahaha
OT? kalokohan! bilngin nyo kung ilan ang productive hours ng isang empleyado ng kahit anong ahensya. less than 8 hours a day. ang lalakas pa mag reklamo!
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