Ayon sa mga sources isang maduming mayari ng ahensiya na may hawak ng isang malaking telecom account na ang ibig sabihin ay "matalino"sa ingles ay napaka-greedy. gaano ka-greedy? ang gagawin niya ay magtatayo ng isa pang ahensiya at ang gagawin niya ay ipapangalan (exitsing name of agency na nag-uumpisa sa titik "D") at idadagdag ang international sa hulihan neto para dalawang libro ang accounting nila. Yung para sa international yun lang ang makikita ng foreign network finance nila. para ma-solo nila ang hakot nila sa malaking telecoms account nila.
Ito rin ang mayari ng ahensiya na may initials na GC at kung saan nahuli sila na nag-ander da table sa Nestle kaya sinibak sila ng Publicis. Only in da Pilipins na ang isang criminal ay hinahayaang makatakas at maaring mag tayo ng isa pang ahensiya kung saan siya pwede gumawa ng mga labag sa batas.
Douglas F. Buemi Regional Executive Advisor - Asia Pacific Ogilvy Public Relations Worldwide
The Public Relations Society of the Philippines begins its 2009 Professional Development Series with a special half-day session on “The New PR – Leveraging Digital Influence to Drive Sales and Reputation” on Wednesday, March 18, 2009 at GMA Network, EDSA corner Timog Avenue, Quezon City from 1 p.m. to 5 p.m.
Open to the general public, the talk will tackle how to optimize PR--through digital means--for reputation, stakeholder and crisis management, especially in the face of the economic slump.
Guest speaker is Douglas F. Buemi, Regional Executive Advisor for Asia Pacific of Ogilvy Public Relations Worldwide and Chairman of Ogilvy PR Thailand. For over three decades, Buemi has worked as journalist, government information officer, trade association executive, marketing and PR counselor, agency senior manager and entrepreneur.
At Ogilvy, Buemi assists regional clients develop smart, creative PR campaigns that help build brands. He advises multi-national accounts and supports their integrated business communication initiatives. He is on the business development team and is also a staff teacher/coach. His clients include Hilton Hotels, Embassy Suites, Hampton Inns, American Airlines, American Suzuki, Del Monte Foods, Ford Motor Company, Rolex, Kellogg’s, Unilever, The Digital Entertainment Group, Warner Home Video, Sara Lee, Kahlua, Miller Brewing and Procter & Gamble.
Buemi is a cum laude graduate of the Ohio University School of Journalism and an adjunct professor of journalism at the University of Southern California Annenberg School of Communications
To sign up for the limited seating, please call: PRSP Secretariat, tel. no. 638-0010 or email prsociety.prsp@yahoo.com.
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Please refer to: Ed Timbungco / Hannah Tejuco Ogilvy Public Relations Worldwide/Manila 885-0001; (0917) 8415243; (0905)2861044