LOWE is going down?
[4:12 PM | 24 comments ]

Sabi sa Adobo anim lang daw ang tatanggalin. Totoo kaya? Sino pa kayang ahensiyang dayuhan ang babalusok pababa sabay ng ekonomiya ng Estados Unidos?



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24 comments

Anonymous said... @ November 25, 2008 at 6:41 PM

on the contrary dear fellow.

lowe has the balls to be the first to admit what will eventually happen to the rest of the dinosaur agencies if they don't trim the fat.

people have to understand that they're running a business and not a charity.

Anonymous said... @ November 25, 2008 at 8:45 PM

Hahaha

Anonymous - 1
Tsismax - 0

Anonymous said... @ November 26, 2008 at 12:13 AM

But Lowe (or may it's president) doesn't have the balls to admit that they hired the wrong person for an ECD. He has not won a single major pitch for the agency, none of the clients like him, none of the accounts people like him, and the creatives (with no self-serving motives) don't like him as well.

Anonymous said... @ November 26, 2008 at 10:43 AM

oooh do we detect some internal griping...mukhang nabibilang na nag araw ni senor clay...alam mo naman malakas ang talangka mentality dito sa atin.

deliver or die!

Anonymous said... @ November 26, 2008 at 10:46 AM

teka off topic yata yung pag banggit kay clay-mation.

the issue we'd like to know is kung marami pang ulo na gugulong sa lowe or other agencies for that matter.

Anonymous said... @ November 26, 2008 at 1:52 PM

^^question is does the Advertising outlook for the next few years look good or bad? That will dictate the trend of the industry in terms of hiring and firing.

One thing everyone is talking about is how the Global Economy is going south. Next is station produced ads - do clients see the need for an Agency. Are agencies efficient?

I think you know the answers to the question.

Anonymous said... @ November 26, 2008 at 5:28 PM

In the face of a worldwide great depression next year (oh yes, hold on to your bonuses, it's going to be a bloodbath in the next two, three, even ten years), there's a chance that advertising might actually boom.

Why?

As millions of people find themselves out of work, they suddenly have so much time to kill (as looking for a job is fruitless since there are no jobs), the only recourse they have is to watch TV all day. Yes, there's always those station-produced TVCs which hard-up clients might go for in the coming economic Armageddon. (And believe me, it's going to be an Armageddon nothwithstanding an Obama win--the economic fundamentals are frightening i.e. America mired in trillions of dollars worth of debt, their auto industry on the brink collapse, those credit default-swaps eroding the very foundations of the financial system.) But station-produced TVCs will continue to serve a supplementary role rather than a leading role in brand building.

Anyway, where was I? Oh, a TV advertising boom in an economic crisis, yes. As I wrote, as more people become jobless, there would be demand for more telenovelas and variety shows and game shows as people try to find ways to escape reality.

Of course not all ad agencies would survive. As with natural selection, the weakest agencies in terms of revenue will go down first. This is not even factoring in the worldwide realignment that will surely happen.

The advertising landscape in the next two or three years will resemble that of the U.S. banking industry. The small shops will die out or be eaten up by bigger agencies. (In the Philippines, some network agencies will pull the plug on their local operations regardless of the revenue performance as network streamlining becomes the overriding priority.) These big agencies will then merge with other agencies of the same size just to survive. In the wake of these mega-mergers, thousands of us will lose our jobs.

In the end, only a handful of mega-agencies will remain standing. Who these agencies are, nobody knows.

Size and longevity may not determine the survivors (look at Meryll Lynch and Lehman Brothers) but rather the roster of clients. If your agency or network has cars and electronics manufacturers and banks as major clients, then you're in trouble, I'm sorry. Non-essentials i.e. flatscreen TVs, cars, gadgets are the first to go in times of want.

However, if your agency has primarily fastfoods, makers of cheap, basic necessities and pharma as clients then you're probably safe.

Probably.

Anonymous said... @ November 26, 2008 at 7:51 PM

Ang serious naman.

Anonymous said... @ November 27, 2008 at 2:17 AM

OooooH god were gonna diiieeee!!?!

can i have yakult please?

Anonymous said... @ November 27, 2008 at 9:42 AM

Yes, that's the problem. Nobody's taking the coming crash seriously. Same thing that happened in the U.S.

While prescient economists were warning of an impending financial crash as early as 2006, Americans were buying up homes. Who wouldn't? The housing market was booming, so waht's with all the talk about a coming doomsday?

Same thing with advertising folks. Nobody's sitting back and taking stock of what might happen. And oh, relieved that the price of oil is going down? Google "peak oil" and you'll come across articles by respected oil experts predicting a $1000 per barrel price of oil in the future. That would equal around 600 pesos per liter of oil.

Oh well, I'm way too serious. It's the Christmas holidays, right? We should be celebrating and buying cars and condo units and flat screen TVs and iPhones and eating out and partying all night with our 15th, 16th, 17th, 24th month bonuses. We're ad folks! Nothing worries us. We're jaded and most of all, we're smart people. We will always have a job and we're always gonna be paid handsomely. F*** the crisis.

But as the Filipino saying goes, "nasa huli lagi ang pagsisisi."

Anonymous said... @ November 27, 2008 at 10:42 AM

^^You said it. Wonder if the two anonymouses there who are making light of the situation really live in the ivory tower they accuse ad people of living in.

Anonymous said... @ November 27, 2008 at 7:36 PM

magsara man ahensya at maging station produced ang mga commercial, sino pa rin ang gagawa? ang mga tao na galing ahensya.

Anonymous said... @ November 28, 2008 at 8:16 AM

"magsara man ahensya at maging station produced ang mga commercial, sino pa rin ang gagawa? ang mga tao na galing ahensya."

--Don't bet on it. The in-house creatives of both GMA and ABS are fast learning the ropes of traditional advertising. And their big advantage over us is, they have no huge egos. Unlike most of us agency people whose sense of self-worth is nothing short of terminal cases of superiority complex.

I guarantee you, if you've been reared in the typical agency set-up where creatives are king, good luck working for TV stations. There, you're no more important than finance clerks. Not that I'm demeaning finance clerks. My point is, you're just a cog in the corporate mechanism.

If agency creatives are going to mass migrate towards TV stations, we have to really do a whole f***ing lot of ego-shedding.

Anonymous said... @ November 30, 2008 at 2:49 PM

But the growing number of in-house creatives in TV stations ARE from ad agencies.

Have we forgotten Robert Labayen and all the ex J Walter Thompson people working in ABS and GMA?

Anonymous said... @ November 30, 2008 at 2:58 PM

Here's what will really happen. In the coming year, budgets will tighten up. There will be more work for less money and less people to do it.

For creatives, the first guys to go will be the ones who don't win either awards or Pitches. Why?

Because ALL of us can do what each other can do at the most basic level. If it's just giving the client what he asked for, and selling their product ,then we are providing the BARE MINIMUM requirement of any creative. No matter what brand you think you relaunched or made top seller, there are a hundred more equally talented creatives who can do the same thing. And have done so.

But winning pitches and awards take special skills. They give added value to the bare minimum requirement. In other words, just "doing your job" isn't enough because there are others who can do your job AND win awards/pitches.

When the time comes to trim the fat, then those who are coasting along doing the minimum asked of them and thinking "Well, I'm doing my job." will lose out to those going the extra mile.

Especially if you're getting paid so much just to do what cheaper creatives CAN ALSO DO.

Anonymous said... @ December 1, 2008 at 1:48 AM

To bring it back on topic and as a reaction the comment above.

I don't think so.

Lowe is still keeping the ECD who hasn't won a pitch and has only won awards based on the work of others (none of the stuff he came up with himself has won an award).

So again, I don't think so. At least not in this case.

Anonymous said... @ December 8, 2008 at 11:08 AM

"Tsismax is going down?"

Yun ata dapat title nito. Parang namamatay na ata?

Anonymous said... @ December 9, 2008 at 11:00 AM

Araw Values Awards ... lima singko ang award na ipinamimigay. Pababa na ba ang standard natin?

Anonymous said... @ December 10, 2008 at 9:22 PM

bat mo naman nasabing lima singko aber? asim mo ha?

Anonymous said... @ December 11, 2008 at 3:55 PM

OT na kayo uy! ^^

May balita pa po sa ibang ahensiya?

Anonymous said... @ December 16, 2008 at 5:05 PM

You know why there's nothing here at the tsismax site? because there's nothing worth mentioning about the industry you are in. mag-trabaho na lang kayo sa bangko.

Anonymous said... @ February 2, 2009 at 12:33 PM

oh since di ako maka post ng sariling topic dito na lang...


hot of the press...
6 creatives tsinugi sa JWT ...the retrenchment bloodbath continues...

sino ang susunod na agency???

Anonymous said... @ February 2, 2009 at 1:18 PM

Out na rin si Clay

Anonymous said... @ February 3, 2009 at 9:53 AM

out na rin ang activation unit ng JWT ....o adobo kunin iyo na to para masabi nyong may scoop kayo.

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