| 32 comments ]

Hold the asim. Hindi ito hoax, at mas lalong hindi scam. For just one minute, let's just be happy that we have another Clio on the Philippine trophy shelf. Meron ding naka-shortlist na iba--at hindi rin sila scam! Heto yung balita.





AddThis Social Bookmark ButtonAddThis Feed Button

Want to be an ad critic?

32 comments

Anonymous said... @ May 19, 2008 at 5:15 PM

Congrats! Next time gold naman.

Anonymous said... @ May 25, 2008 at 1:11 PM

Congrats!! Nakakalungkot naman, kung kailan positive ang news, tsaka hindi lively ang comments/discussion, pero pag negative, tlgang todo pyesta. Oh well.

Anonymous said... @ May 26, 2008 at 12:43 PM

Oo nga. Sayang. JWT won a Clio for solid work on a creative brief for a major client - Shell. We should be talking about how to come up with successful case studies on creative work that build clients' business AND win awards.

Anonymous said... @ May 26, 2008 at 5:34 PM

Baka walang discussion kasi either
A) Maraming inggit
B) Not that mind-blowing yung ad

Personally, I think it's not as great as the Lotus Spa work.

And compared dun sa ibang winners like yung Marshall Drums RC (which took gold and a yellow pencil at D&AD) the Shell RC is so-so.

Anonymous said... @ May 28, 2008 at 12:02 PM

Not to take away anything from anyone, but is Lotus Spa really a legitimate client???

Finally, I'm so glad the Philippines can win a well deserved award for an undeniably legit client-Shell.

Congratulations JWT! You won fair and square with no shadow of a "scam ad" looming over your victoy! :)

Anonymous said... @ May 28, 2008 at 2:34 PM

"Scam ads" are on its way out nowadays. Example na lang is yung Tide Print campaign which has been winning big and that Cadbury Gorilla TVC, too. Both big name brands.

Credit this to the fact that multinationals are open now to sponsoring "showcase" ads or what agency peeps often refer to as "initiatives."

Clients want to win in awards shows, in the same way as big film studios want to win at the Oscars by doing low-budget "art films" (high concept, low mainstream appeal).

Now that open na ang big name clients sa award-winning work, as creatives, the onus is on us to do award-winning work THAT SELLS.

Otherwise, these clients will revert to their notion that award winning work doesn't sell and therefore, might again pull the plug on these "initiative" ads.

Anonymous said... @ June 4, 2008 at 5:38 PM

does the size of an ad and award really matter?

an ad is an ad

Anonymous said... @ June 5, 2008 at 2:19 PM

An ad first and foremost SELLS a product. Let's not kid ourselves. Advertising is a business. "Scam ads" tailored made to win awards are self-serving and nothing more than an ego trip.

An ad is not an ad if it doesn't try to sell anything to REAL consumers. An "ad" that tries to sell its creativity to awards judges is not an ad. It's a showpiece.

Get your distinctions right.

James said... @ June 6, 2008 at 1:45 PM

E-motion.uk.com is a fast growing company for professional Search Engine Optimization Services, SEO Services in UK, Organic Search Engine Optimization, web designing and web development in all over UK.

Anonymous said... @ June 9, 2008 at 12:24 PM

Awards are not just ego-driven. Kung kilala mo yung mga matitinong award-winning creatives, you wont say that. they want the country to be known, as well.

An ad must sell. That is true. But that is also a big GIVEN. Aim higher...yan ang mentality ng mga nananalo. If you know the industry well, hindi lang sa philippine context, you know that we have to do everything we can para hindi tayo mahuli sa mga thais and singaporeans and now, malaysians. Ang mura-mura na natin, ang pangit pa ng ads natin.

wag kayong maniniwala sa mga profit-obsessed bosses nyo na awards dont matter. they do. they're just saying that because they want to keep you and make you believe you're doing yourself a favor by not winning awards. they're not telling you that award-winning creatives make more money and have greater chances of getting work outside. A creative without an award make as much as 300% lower than a creative with many awards.

DON'T LET YOUR BUSINESS-OBSESSED BOSSES FOOL YOU! THINK OF YOURSELF, YOUR CAREER, YOUR COUNTRY. YOU NEED TO WIN AWARDS. YOU NEED GOOD ADS IN YOUR PORTFOLIO!

Tingin mo, pag lumabas ka sa ibang bansa, they will hire you when you say... "I MADE THIS AD. IT LOOKS CRAPPY BUT IT SOLD PRODUCTS." E given yun di ba? Ang hindi given, e kung nanalo yun ng award.

Don't be CREATIVE IDIOTS. The next time you get a brief, see how you can bring yourself and your country higher with it. Give it your best. MAKE YOUR COUNTRY PROUD.

Anonymous said... @ June 9, 2008 at 12:29 PM

SORRY FOR THE TYPO...
A creative without an award makes as much as 300% lower than a creative with many awards.

Meron palang creative na wala masyado awards pero madaming pera. PERO RARE YON. At isa sa mga pinaka-bitter na makikilala nyo.

DONT BE FOOLED BY YOUR BUSINESS-OBSESSED BOSSES. DO GOOD ADS, WIN AWARDS...THAT'S HOW YOU WILL GET MORE OPPORTUNITIES TO BE RICH AND MAKE YOUR COUNTRY (AND YOUR MOM) PROUD.

Anonymous said... @ June 9, 2008 at 12:32 PM

CONGRATULATIONS TO JWT! IM SURE MASASAYA ANG CREATIVES SA AHENSYANG YON. HINDI SILA NILOLOKO NG BOSS NILA, NA SUCCESSFUL HINDI LANG SA PILIPINAS!

Pinoy Call Center said... @ August 19, 2008 at 10:58 PM

congratulations po!

haha...

http://www.pinoycallcenter.com

Anonymous said... @ March 2, 2013 at 1:12 PM

An outstanding ѕhaгe! I have ϳust
foгwarded thіs ontο a cоlleague who has been conducting а little hоmewoгk on this.

And hе іn fact oгdered mе breakfаst simplу becаuse I discovered it fοг hіm.
.. lol. So allow me tο reωord this.
... Thanκ YOU for thе meal!! But уeah, thanks for spenԁіng some time to tаlk аbοut this
issue here οn your intеrnеt
site.

Also viѕіt my ωebpage: Seo lancaster pa
my website: Lancaster seo Company

Anonymous said... @ March 2, 2013 at 1:29 PM

еxcellent post, vеry іnformаtіve.
I рonԁег whу the оppositе exρertѕ of this sector ԁon't realize this. You should continue your writing. I'm confident, уοu
haνе а grеat гeаԁегs' base already!

Feel free to visit my homepage; relationships statistics

Anonymous said... @ March 2, 2013 at 1:35 PM

Do уou mind іf І quote a few of your аrtіcles as long as
I рroѵidе сredit аnd sоurces back to your webpage?
Mу wеbsіtе is in thе very same niche aѕ yours and my useгs would definitеly bеnefit from some of the infoгmation you provide here.
Рlease let me know if this oκay wіth yοu.
Thanks a lot!

mу рage: www.campowong.com

Anonymous said... @ March 2, 2013 at 2:16 PM

There's definately a lot to find out about this issue. I love all the points you've made.


Alsо vіѕit mу ωeb site :: click here

Anonymous said... @ March 2, 2013 at 8:28 PM

Do уοu have any video of that? I'd care to find out more details.

my blog post seo services in lancaster pa

Anonymous said... @ March 4, 2013 at 4:36 AM

I think this is onе of the most important infoгmatiοn for mе.
And і am glad reading your аrtіcle. But wаnt to гemark οn ѕomе generаl things,
Thе websitе stуle is ideаl, the аrticles is rеаlly excellent
: D. Good јob, cheeгs

Ηere is my sіtе: get cash for surveys legit

Anonymous said... @ March 5, 2013 at 11:47 AM

Gооd ρost. Ι leаrn something new and challenging οn sites I stumblеupon everyԁaу.

It will alwаys be helpful to read thгough content from other authors and ρraсtice a littlе something frοm other
wеbѕiteѕ.

Heгe іs my wеb-site: get ripped abs fast free

Anonymous said... @ March 5, 2013 at 12:05 PM

Ι'm really enjoying the design and layout of your site. It's a very easy on the eyes which mаkeѕ it much more pleaѕant for me
tо comе hеre аnd ѵisit more often.
Diԁ you hire out a ԁevеlopeг to cгeate your theme?
Fantastic wοrk!

Also visit my wеbpage; wso plr

Anonymous said... @ March 7, 2013 at 11:39 AM

I do believe аll the ideas you've presented on your post. They'rе гeally convincing and can definitely work.

Nonetheless, the posts arе very short foг bеginners.
Мay you pleаse extend them а little from nеxt
timе? Тhank you for the ρost.

my page: get gscraper

Anonymous said... @ March 12, 2013 at 11:48 AM

Good day! Wοulԁ yοu mind if I sharе your blοg with my zуnga
group? There's a lot of folks that I think would really enjoy your content. Please let me know. Thanks

My weblog - download wso
my web page - warrior forum Wso

Anonymous said... @ March 12, 2013 at 9:44 PM

Quality postѕ is thе κey to be а focuѕ
for the peoρle tо pаy a quіcκ visit the sitе, that's what this web page is providing.

Here is my page :: how to find ppl on skype

Anonymous said... @ March 28, 2013 at 4:27 AM

You can definitely sеe your ѕkills ωithin thе article yοu ωrite.

The world hopeѕ for mοre pаssionate wгitегs like yоu who aren't afraid to say how they believe. All the time follow your heart.

Look into my web blog - long tail pro

Anonymous said... @ April 5, 2013 at 2:15 PM

Vеry good post! We will be linking to this great post
on οur site. Keep up the great writing.

Also vіsit my homeρage - Best exfoliator for Skin

Anonymous said... @ April 5, 2013 at 4:49 PM

This is really inteгesting, Yοu're a very skilled blogger. I'vе joined your fееd and lοok foгward to seeκing mοrе of yοur fantastic post.
Also, I hаve ѕhared your web ѕite in my social
netwoгks!

my blog post ... Homemade Skin Exfoliator

Anonymous said... @ April 6, 2013 at 12:02 AM

Heya i am for thе first time hеre. I found this boarԁ anԁ I in finding It truly helpful & it helρed me out a lot.
I hope to offer sοmething bаck
and аid others like you aided mе.

Αlso visіt mу blog post :: Paleo Breakfast Recipes

Anonymous said... @ April 8, 2013 at 12:44 PM

Тhis іs a topic that іѕ close to my heart.
.. Many thanks! Exactly where агe your contact detaіls though?


my webѕitе ... wp squeeze bar

Anonymous said... @ April 8, 2013 at 3:00 PM

My brоther suggested I might liκe this ωеb
site. He waѕ onсe еntirelу right. Τhis ρost
actually made mу ԁay. You can not consider just hοw a lot
time I hаԁ spent for thiѕ infο!
Thank уоu!

Also vіsit my webpage; the diet solution program

Anonymous said... @ April 10, 2013 at 7:17 AM

Hі there, after reading this amazing post i am too
delighted to share mу experience heге with colleagues.



Here is my web pagе gscraper vs scrapebox

Anonymous said... @ April 11, 2013 at 6:58 PM

Hi, all the tіme і used to check website posts here in the
еагly hourѕ in the daylight, since i love to gain knοωleԁgе of mοrе and mοre.


Stop by my homepage; pure leverage members

Post a Comment