Hold the asim. Hindi ito hoax, at mas lalong hindi scam. For just one minute, let's just be happy that we have another Clio on the Philippine trophy shelf. Meron ding naka-shortlist na iba--at hindi rin sila scam! Heto yung balita.

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Anonymous said... @ May 19, 2008 at 5:15 PM

Congrats! Next time gold naman.

Anonymous said... @ May 25, 2008 at 1:11 PM

Congrats!! Nakakalungkot naman, kung kailan positive ang news, tsaka hindi lively ang comments/discussion, pero pag negative, tlgang todo pyesta. Oh well.

Anonymous said... @ May 26, 2008 at 12:43 PM

Oo nga. Sayang. JWT won a Clio for solid work on a creative brief for a major client - Shell. We should be talking about how to come up with successful case studies on creative work that build clients' business AND win awards.

Anonymous said... @ May 26, 2008 at 5:34 PM

Baka walang discussion kasi either
A) Maraming inggit
B) Not that mind-blowing yung ad

Personally, I think it's not as great as the Lotus Spa work.

And compared dun sa ibang winners like yung Marshall Drums RC (which took gold and a yellow pencil at D&AD) the Shell RC is so-so.

Anonymous said... @ May 28, 2008 at 12:02 PM

Not to take away anything from anyone, but is Lotus Spa really a legitimate client???

Finally, I'm so glad the Philippines can win a well deserved award for an undeniably legit client-Shell.

Congratulations JWT! You won fair and square with no shadow of a "scam ad" looming over your victoy! :)

Anonymous said... @ May 28, 2008 at 2:34 PM

"Scam ads" are on its way out nowadays. Example na lang is yung Tide Print campaign which has been winning big and that Cadbury Gorilla TVC, too. Both big name brands.

Credit this to the fact that multinationals are open now to sponsoring "showcase" ads or what agency peeps often refer to as "initiatives."

Clients want to win in awards shows, in the same way as big film studios want to win at the Oscars by doing low-budget "art films" (high concept, low mainstream appeal).

Now that open na ang big name clients sa award-winning work, as creatives, the onus is on us to do award-winning work THAT SELLS.

Otherwise, these clients will revert to their notion that award winning work doesn't sell and therefore, might again pull the plug on these "initiative" ads.

Anonymous said... @ June 4, 2008 at 5:38 PM

does the size of an ad and award really matter?

an ad is an ad

Anonymous said... @ June 5, 2008 at 2:19 PM

An ad first and foremost SELLS a product. Let's not kid ourselves. Advertising is a business. "Scam ads" tailored made to win awards are self-serving and nothing more than an ego trip.

An ad is not an ad if it doesn't try to sell anything to REAL consumers. An "ad" that tries to sell its creativity to awards judges is not an ad. It's a showpiece.

Get your distinctions right.

Anonymous said... @ June 6, 2008 at 1:45 PM

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Anonymous said... @ June 9, 2008 at 12:24 PM

Awards are not just ego-driven. Kung kilala mo yung mga matitinong award-winning creatives, you wont say that. they want the country to be known, as well.

An ad must sell. That is true. But that is also a big GIVEN. Aim higher...yan ang mentality ng mga nananalo. If you know the industry well, hindi lang sa philippine context, you know that we have to do everything we can para hindi tayo mahuli sa mga thais and singaporeans and now, malaysians. Ang mura-mura na natin, ang pangit pa ng ads natin.

wag kayong maniniwala sa mga profit-obsessed bosses nyo na awards dont matter. they do. they're just saying that because they want to keep you and make you believe you're doing yourself a favor by not winning awards. they're not telling you that award-winning creatives make more money and have greater chances of getting work outside. A creative without an award make as much as 300% lower than a creative with many awards.


Tingin mo, pag lumabas ka sa ibang bansa, they will hire you when you say... "I MADE THIS AD. IT LOOKS CRAPPY BUT IT SOLD PRODUCTS." E given yun di ba? Ang hindi given, e kung nanalo yun ng award.

Don't be CREATIVE IDIOTS. The next time you get a brief, see how you can bring yourself and your country higher with it. Give it your best. MAKE YOUR COUNTRY PROUD.

Anonymous said... @ June 9, 2008 at 12:29 PM

A creative without an award makes as much as 300% lower than a creative with many awards.

Meron palang creative na wala masyado awards pero madaming pera. PERO RARE YON. At isa sa mga pinaka-bitter na makikilala nyo.


Anonymous said... @ June 9, 2008 at 12:32 PM


Pinoy Call Center said... @ August 19, 2008 at 10:58 PM

congratulations po!



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