ano itetch??
sandamukal na creative ang nagsipag layasan sa bbdo!
nasermunan dahil di nanalo ng eenough na awards-- o agawan ng idea? (what else is new?)
paano na si guerrero ? poor poor ego.
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The New PR
Douglas F. Buemi
Regional Executive Advisor - Asia Pacific
Ogilvy Public Relations Worldwide
The Public Relations Society of the Philippines begins its 2009
Professional Development Series with a special half-day session on “The New
PR – Leveraging Digital Influence to Drive Sales and Reputation” on
Wednesday, March 18, 2009 at GMA Network, EDSA corner Timog Avenue, Quezon
City from 1 p.m. to 5 p.m.
Open to the general public, the talk will tackle how to optimize
PR--through digital means--for reputation, stakeholder and crisis
management, especially in the face of the economic slump.
Guest speaker is Douglas F. Buemi, Regional Executive Advisor for Asia
Pacific of Ogilvy Public Relations Worldwide and Chairman of Ogilvy PR
Thailand. For over three decades, Buemi has worked as journalist,
government information officer, trade association executive, marketing and
PR counselor, agency senior manager and entrepreneur.
At Ogilvy, Buemi assists regional clients develop smart, creative PR
campaigns that help build brands. He advises multi-national accounts and
supports their integrated business communication initiatives. He is on the
business development team and is also a staff teacher/coach. His clients
include Hilton Hotels, Embassy Suites, Hampton Inns, American Airlines,
American Suzuki, Del Monte Foods, Ford Motor Company, Rolex, Kellogg’s,
Unilever, The Digital Entertainment Group, Warner Home Video, Sara Lee,
Kahlua, Miller Brewing and Procter & Gamble.
Buemi is a cum laude graduate of the Ohio University School of Journalism
and an adjunct professor of journalism at the University of Southern
California Annenberg School of Communications
To sign up for the limited seating, please call: PRSP Secretariat,
tel. no. 638-0010 or email prsociety.prsp@yahoo.com.
###
Please refer to: Ed Timbungco / Hannah Tejuco
Ogilvy Public Relations Worldwide/Manila
885-0001; (0917) 8415243; (0905)2861044
Regional Executive Advisor - Asia Pacific
Ogilvy Public Relations Worldwide
The Public Relations Society of the Philippines begins its 2009
Professional Development Series with a special half-day session on “The New
PR – Leveraging Digital Influence to Drive Sales and Reputation” on
Wednesday, March 18, 2009 at GMA Network, EDSA corner Timog Avenue, Quezon
City from 1 p.m. to 5 p.m.
Open to the general public, the talk will tackle how to optimize
PR--through digital means--for reputation, stakeholder and crisis
management, especially in the face of the economic slump.
Guest speaker is Douglas F. Buemi, Regional Executive Advisor for Asia
Pacific of Ogilvy Public Relations Worldwide and Chairman of Ogilvy PR
Thailand. For over three decades, Buemi has worked as journalist,
government information officer, trade association executive, marketing and
PR counselor, agency senior manager and entrepreneur.
At Ogilvy, Buemi assists regional clients develop smart, creative PR
campaigns that help build brands. He advises multi-national accounts and
supports their integrated business communication initiatives. He is on the
business development team and is also a staff teacher/coach. His clients
include Hilton Hotels, Embassy Suites, Hampton Inns, American Airlines,
American Suzuki, Del Monte Foods, Ford Motor Company, Rolex, Kellogg’s,
Unilever, The Digital Entertainment Group, Warner Home Video, Sara Lee,
Kahlua, Miller Brewing and Procter & Gamble.
Buemi is a cum laude graduate of the Ohio University School of Journalism
and an adjunct professor of journalism at the University of Southern
California Annenberg School of Communications
To sign up for the limited seating, please call: PRSP Secretariat,
tel. no. 638-0010 or email prsociety.prsp@yahoo.com.
###
Please refer to: Ed Timbungco / Hannah Tejuco
Ogilvy Public Relations Worldwide/Manila
885-0001; (0917) 8415243; (0905)2861044
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112 comments
"di nanalo ng eenough na awards..."
HAHAHA pathetic.
Well you don't win them by YM'ing all day and complaining life ain't fair
Panay awards lang ba? Paano kung marami ka ngang napapanalunang awards, wala namang kita ang ahensya?
Mapapalitan din yung mga umalis ng bagong mga creatives na aalis din pagkatapos nang 2-3 na taon.
Basta may ma-sascam, mabubuhay ang BBDO.
people have been saying that for years... but we just had a big account aligned to them. bastards
Perhaps the people who left are really not up for the challenge of doing more great work. Awards are the only measure we have in this industry, so pasens'yahan na lang mga hijo at hija.
awards as the only measure? horrors. keep thinking like that and you'll be tomorrow's dinosaur.
You have SO lost the point if you think this business is just about awards. Ang ego mo, hija...
Nanalo nga ng award and ad mo lugi naman ang produkto mo sa market. Di bale na lang!
Losers!
Mga award-winning creatives daw ang mga nag-resign. Anong ibig sabihin nun? Ayaw na nila uli manalo ng awards?
hehe... award winners nga pero sa iba nakapangalan... baket ka papayag sa ganun? scammed by scum... ang sakit tita!!!
Hinay lang mga pare ko. Napaghahalatang ang aasim ninyo (natin) dahil di pa kayo (tayo) nakakatikim kahit ni isang finalist sa kung anu mang international awards show. Kaya nga naimbento ang freedom of speech.
Nakakahiyang ang blog na ito ang perpektong epitome ng pagiging utak talangka ng mga tao sa industriya.
7 SURE WAYS PARA MAGING MAASIM
1. Mamintas ng tisay (kung maitim ka).
2. Mamintas ng payat (kung may bilbil ka).
3. Mamintas ng conyo (kung jologs ka).
4. Mamintas ng junior (kung gurang ka na).
5. Mamintas ng may love life (kung single ka).
6. Mamintas ng bibo (kung bobo ka).
7. Mamintas ng award-winning (kung wala kang award).
brothers and sisters, aminin, masarap mag maasim. masarap mamintas. masarap manira ng puri. di ba mga ining! hala ipagpatuloy natin ito.
hehe... award winners nga pero sa iba nakapangalan... baket ka papayag sa ganun? scammed by scum... ang sakit tita!!! --> Ay totoo ito, itech! Kaya baka ayaw na nila sa agawan ng credits!
"7. Mamintas ng award-winning (kung wala kang award)..."
Hahaha! Paano naman kung may award...
Na-experience ko yan. May ginawa akong ad na sinali sa isang award show abroad. Ako ang nag-print sa photo paper, ako ang nag-mount sa foam board. Pagtingin ko sa likod, put@#$%*! Nakapangalan sa anak ng boss ko na walang namang ginawa dun sa ad. Buti di nanalo, hehe.
Why do I get the feeling that most of the comments here are from McCann and Jimenez.
"The person who seeks all their applause from outside has their happiness in another's keeping ."
- Dale Carnegie
hmmm...are you telling mccann and jimenez never scammed? ever?
hmmm...diba mas nakakahiya ang gumagawa ng scam pero di pa rin manalo ng award? eh wala nang babaril sa concept mo diba.
eh yung iba nga hinahabol na nga ang di na nila kliyente para maka-award pero di pa nila mapanalo. Tulad ng TB--
also...may freedom of speech nga ba kung nag de-delete ng comments?
mga tanong lang.
Napansin ba natin na sa buhay ang pinaka popular at ang tinitingala na karamihan ay siyang pinaka malakas tirahin ng mga iba? Lalo na dito online.
Ang ganda nito ay mas okay pag di na pinansin at hinayaan mamatay pero tayo mismo ang nagpapabuhay sa topic.
By bitching and destroying others we do not help our own cause. Hay. We are supposed to understand how people and society ticks and still we are our own worst enemy.
It only helps their mystique grow the more we attack it. Hahahahaha.
Notice how no one will comment on a article on other personalities. Why? Coz in the grand scheme of things we are all showing that no one else matters but bbdo. Mwahahahaha.
Ok, patayin na natin. Apply ako sa BBDO, maraming opening sa creatives! hehe
ha ha - good luck.
oo nga ..may sampung available slots pa yata---let's go!!!
Basta pogi tayo at nabubuhay, at nakakapanood pa ng "LOVERS" sa ABS-CBN kapmilya network hehehe
You guys think you're such hot shit but you ain't even warm fart. And that includes me...
Least I've got the guts to admit it.
13 slots up for grabs... Kayo na bahala mag-isip kung ilan creatives at ilang accounts.
Pwedeng umutot? teehee =)
utot lang ng utot!
Eto o...
http://youtube.com/watch?v=oll9X5L-08M
Enjoy!=)
I heard more than 10 people resigned.
But I also heard none of the position is up for grabs. Sayang gusto ko pa naman mag-BBDO...
Problem sa mga malalaking agencies, politika. Kahit gaano ka man ka-creative kung wala kang contact sa loob, mata-trash lang yung resume mo. Hay, I'm a creative (at pinaninindigan ko na creative talaga ako) pero hanggang ngayon I'm stuck in a lame design company dahil ilang beses ng na-bypass ang mga aaplications ko kasi wala akong kilala sa loob. And I just want to do great work.
pa utot ulit =) wink wink
"7. Mamintas ng award-winning (kung wala kang award)..."
"Hahaha! Paano naman kung may award..."
Kung may award ka na, congrats! You still have 6 other options...mamintas ng maganda, mataba, mayaman, bata, matalino etc... The choice is yours!
Enjoy!
Yung gusto sumali sa BBDO, here's some friendly advice. Knowing someone inside is not the only way to get in. Another way is to do work in your "lame company" that will show you really want to do great work. If your brand gets noticed and your work gets noticed, then you will get noticed. Hindi totoo na The Kakakilala method is the ONLY way. Besides if you believe that, then do something about it. Do some networking. Go to parties, introduce yourself to more people. Wag kang defeatist. You give up to soon. Besides BBDO is not the only agency that does great work.
majority of the people who left are from proximity, their sister "crm and digital" agency. in quotes, dahil parang wala naman silang actual work na pino-produce that can be considered as such. or yung gawa nila so far, parang ang pangit. (kung meron, can you post links here? baka un-informed lang ako...)
anyway, ang balita eh nag-alisan ang mga tao, majority creatives, dahil daw sa kagagawan ng kanilang MD. hmmm.
Anonymous May 8, 7:50pm, yan din ang nabalitaan ko! Totoo ba?
Taga-BBDO ka dati no? Aminin! O may friends lang? Haha.
kahit na magaling ka, kahit may kakilala ka sa loob wala parin nanngyayari, lahat na ng ahensiya pinasahan ko na ng resume hanggang ngayun wa paren, going to parties for the sake na 50/50 pa na makapasok sa ahensiya dna...bat ganun mga kumpanyang yan dnadaan nlng sa PR? kahit na bomalags na creative makakapasok, kaya mabagal umusad ang creativity ng pinas e, nauuna makapasok ung mga...tsk tsk
"Kung may award ka na, congrats! You still have 6 other options...mamintas ng maganda, mataba, mayaman, bata, matalino etc... The choice is yours!"
Ba't ko gagawin yun? That's not fun. Next...
Pa utot ulit ha.. masarap kasi singhutin amoy ng utot kesa amoy ng suka eh.
"di nanalo ng eenough na awards..."
anonymous said...
kahit na magaling ka, kahit may kakilala ka sa loob wala parin nanngyayari, lahat na ng ahensiya pinasahan ko na ng resume hanggang ngayun wa paren, going to parties for the sake na 50/50 pa na makapasok sa ahensiya dna...bat ganun mga kumpanyang yan dnadaan nlng sa PR? kahit na bomalags na creative makakapasok, kaya mabagal umusad ang creativity ng pinas e, nauuna makapasok ung mga...tsk tsk
I share your sentiments.
"Another way is to do work in your [lame company] that will show you really want to do great work."
I've done that many times. Comment ng boss ko--"Nag-iisip ka na naman (sabay bukas ng creativity books) Heto kopyahin mo". Ginagawa ko yung gusto kong idea na pang-portfolio at kokopyahin ko rin yung gusto nya. Nothing to do but prove to yourself na kaya mo ring mag-isip ng award-winning ideas kahit na your stuck in a lame company.
Hindi na nagmamayabang ako or what, I just want to help out yung gustong makapasok sa mga "hot" agencies gaya ng BBDO.
I got into BBDO na walang kakilala at walang nai-produce na magandang work.
I also got into O&M nung sobrang hot pa ang O&M, nung tagisan sila ng galing ng BBDO. Wala ring kakilala at wala ring naiproduce na maganda.
I also got an offer from Saatchi at its height, nung si Melvin pa ang ECD. Again, no work to show for at walang connection sa loob.
In all agencies I aimed for, I got in. Walang kakilala, walang famous work na na-produce.
How did I do it?
I sent feelers to David Guerrero, Melvin Mangada and to the former ECD of O&M which I cannot name kasi buking na kung sino ako pag ni-name ko :)
These people don't care kung may naproduce ka. You don't have to have work produced. They look for ideas. How you think, how you tackle a problem.
Pero importante yung feeler mo. It's your one big shot at getting noticed. Pag walang impact yung feeler mo, hindi ka papansinin.
It's your foot in the door. Just send something clever and smart na talagang mapapa-wow sila David Guerrero or Dave Ferrer.
Also remember malamang marami gumagawa nito so your feeler should really make an impact.
Address your feeler directly to them, don't course it through their HR, mawawala lang yon.
Don't send a generic feeler. Study the styles of David Guerrero and Dave Ferrer. For example, Dave Ferrer has an art background. Even if you're a writer, try to send something na visually-driven.
This is not to say Dave can't appreciate copy. It's just that he'll respond more favorably to a visual feeler since in his blood na AD siya.
With David Guerrero, though he's copy-based, he has graduated from the copy ad. David is more inclined nowadays to visual pero hindi siya basta-basta madadala ng visual trickery lang. He'll dig deeper into your feeler since he can't totally shake off his copy mindset. Hahanapan niya ng idea yung feeler mo.
Also take into account that these people have travelled to Cannes, One Show, Clio, D&AD. So they've seen the world's most creative ads and feelers.
You have to think like you're entering Cannes when you send feelers to these people. Think Gold or Grand Prix.
Ganun kataas ang bar.
Now let's say you now have a kickass feeler. Don't send it until you've built a good portfolio.
Again it doesn't have to be produced. Ganito gawin mo, take a brand that BBDO or JWT handles then make an ad. Make lots of them. Gawan mo lahat ng brand nila then ad yung mga ginawa mo sa ahensiya mo.
Just make lots of creative ads then put them all in your book.
Of course the high-tech way these days is to put them all in your own portfolio blog.
Pero iba pa rin yung may hawak ka talagang book that you'll show to them if and when you get a call from them.
So there. The feeler, your book, and yourself. Yun lang kailangan ninyo to get into the hottest agencies.
David Guerrero and Dave Ferrer are not the "kakilala," "palakasan" type. PR won't get you a job with them. Only talent will.
So goodluck to everyone, hope this helped :)
sige, pasok kayong lahat sa bbdo, madaming slots sa creatives, accounts, at proximity.
basta handa kayong tapakan, go!
to: how to get in said...
great suggestion! thanks!
sucks pinampunas nalng siguro ng HR ung resume ko...tsk
gawa ako nun! pero sesend ko nlang sa W+K hahaaa joke
Hey guys,
David's a great guy. You don't even know him. There's only one thing that matters to him, good work.
You've seen his work for visa, fedex, VCO, biolink. Guys, those are paid ads. Ads that were aired, ads that had media plans.
If a product fails in the market please don't blame advertising.
A good advertising only hastens a bad products demise in the market.
If you want to get into TBWA, BBDO, JWT and be paid a lot, prepare to work hard, have ideas--good ones, great ones, stop executing old ideas. Presentation skills matter but only to help you sell a good idea. Learn how to solve issues.
Most of successful hires are referrals. Be famous. For doing good work. If possible, avoid doing one-offs. They don't build the business.
The industry remains clients centric, the threat from ABS-CBN, GMA-7 is real. They do ads cheaper.
The have the stars.
To survive, we need ideas. Ideas their writers or clients can't think of. And make sure good ideas don't die with the director or producer or even client.
The industry remains clients centric, the threat from ABS-CBN, GMA-7 is real. They do ads cheaper.
The have the stars.
To survive, we need ideas. Ideas their writers or clients can't think of. And make sure good ideas don't die with the director or producer or even client.
-With statements like these, the more I'm tempted to hasten the death of your industry. Prepare to join the dinosaurs. Bwahahaha!!!
FOR YOUNG CREATIVES DISCUSSING THEIR CHANCES OF GETTING INTO BBDO (OR JWT OR O&M OR TBWA...)
There is a term in the industry called spec work.
Spec work is done by students who want to get into advertising, or juniors who don't have enough on their portfolio.
The sad truth is, majority of the work you will be asked to do will be generic crap that anyone in the same field can do. I have a huge stockpile of crappy ads that I NEVER put in my portfolio. Even the greats like David Guerrero, Ompong, Ferrer, and Melvin? They have done some the industry's BEST work. But they have ALL done their share of crappy work as well.
So if you are stuck doing work that sucks, take time to build your portfolio and do up some spec work.
This will show the CD reviewing your work what you are capable of. Experienced CDs know the realities of the business. And through spec work, they will understand that maybe you haven't been given a chance.
If you give them standard work that anyone can do, don't expect them to choose you because that shows you're not exerting the effort. Even if you think you are, it might not show in your portfolio.
Just make sure you tell the CD that it is indeed spec work.
Of course, if you're old and still doing spec work. Problema na yan. Sana may magandang work na na produce na sa book mo.
Also, for the record, I've worked with some of these guys in BBDO, some ex BBDO and some guys who have just moved to BBDO. One thing they share is TRUE PASSION for the work.
Some guys hide under the banner that their work sucks but at least it sells. More often than not, the credit goes to the marketing plan. The creative input was little.
So if I were a CD, or a client, I'd hire the person who came up with the strat and marketing. The creative? Anyone can do that.
I have done ads that propelled products to great sales but I KNOW the ad is crap. I KNOW anyone could have done it. And this work is NOT in my portfolio.
A CD will also know all this. Don't hide under "it sold like hotcakes" to protect your crappy work.
On seperate occassions, a client and a former CD of mine both admitted that as long as you have a good media budget, crappy ads can sell. So maybe your product IS selling, but it's NOT always because of something YOU are doing.
Do more than what is expected.
Don't let the whiners and sour grapers say otherwise: Awards do matter. They matter a lot. But they are not the only thing that do.
On the other hand, good work always matters.
I think mas crowded ang industriya natin ngayon compared to ten years ago. Simply put, there's not enough available creative slots these days. So your work really has to stand out para mapansin ka.
hahaha. wawam!
backfired on the stupid writer of the article. the article merely flaunts the bias and ignorance of this blog and its pool of inept writers. what idiots.
it also flaunts the stupidity of the ones taking pot-shots. Salot kayo sa industriya.
ano bang ahensya malaki magpasweldo at di gaanong mabigat trabaho?
to Anonymous who said...
FOR YOUNG CREATIVES DISCUSSING THEIR CHANCES OF GETTING INTO..
ima young creative, already have some "spec work"... to whom i should send my resume or what the other says "feeler"? straight to CD's? Managing director? hope not in HRD.
with the advent of technology this argument will soon be a mootpoint. it is not so much about conveying your ideas and winning awards...
to anyone who twitters, blogs, facebooks, multiplys, tags, transmits, acquisitions , rss feeds , waps, wifis and bluerays--the end of the special place for the creative is near...has anyone watched an ad with their download from piratebay, mininova or isohunt?
technology won't render the creative types useless. it will even expand the world we work in.
all this talk about the death of advertising, i've been hearing for the last 10 years.
guess what, advertising is still very much alive.
the only ones who'll die out are the ones who can't evolve and who are unable to embrace the new ways of putting across messages.
in essence, we, as creatives, are communicators. all these technology mumbo-jumbo are just tools.
not because tivos have screened out ads from tv shows doesn't mean all the avenues for reaching out to the market have effectively beeen shut down.
in fact, there are more ways to reach out to your audience today than just five years ago. (case in point: nike is using the viral appeal of youtube to put out "homemade" ads out there).
if one is incapable of harnessing the power of today's technology, then a creative is indeed dead.
Follow up to the guy who said he has spec work.
Try not to send your resume and portfolios to agency HRDs. Send them straight to the CD or ECD.
Sending the folio to HRD just gets it filed by the HR secretary until they a job opening comes up. At most, send them a copy if you want.
====
I totally agree with what Freaky Geekt said.
New Media and Tech will NOT kill advertising but it will require us to adapt. Think about it, there is no dead media yet. Posters were around since like forever. Ever since they found a way to stick papayrus up a wall, Ambient ideas? Hieroglyphics abd Cave paintings. Even "Town Cryer" is still around in a different form (from Promo people to performance art.)
Radio and Print have been declared as dying before and yet they are still around. Each time a new media has come along, old media was declared dead. Video may have killed the radio star but the radio ad surivived.
The role and importance of say, TV, in consumer behavior may adapt as more hours are spent online, and more user content is generated, but it will still play a role, albeit less important.
Cinema was also declared dead when TV came about. It may be less important as it was when it was the only game in town but it is still around.
If anything, new media will render the cost benefits of station produced material moot because the role of TV will diminish. And product placement/sponsorship will become more important than it ever was.
And user generated content will soon FORCE clients into adapting more creative means to get their message across.
In basic economic parlance, user generated content couldl make idea generation a seller's (idea generator's) market because the chances of ignoring ideas are greater now and clients will need to adpat their message to how the creative community (not us but the Users) are dictating media environment.
RIght now, most clients venturing into online are already realizing that static messages that don't invite proper interaction don't get them anywhere.
And since it is an alien environment to them, they rely more on their creative partners to guide their hands. And i turn, if we can repay this trust with work that delivers, we will have more opportunities open to us.
This can all be good for us, especially once old school research and testing methods that clients hitch their bets to is rendered obsolete by new behavior in the market as defined by new media.
tumatalino mga tao ah...pa utot ulit...
Para sa nagtanong kung saan malaki magpa-sweldo at di gaanong mabigat ang trabaho, try applying in either Jimenez-Basic or Lowe. Hindi mabigat ang trabaho kasi konti lang naman ang kliyente. Madali pang mag-shine dahil hindi magagaling ang mga tao.
Ganito lang ka simple ang buhay :
Crappy ad + Good product = Some sales
Crappy ad + Crappy Product = No benta
Good ad + Crappy Product = Some benta
Great ad + Crappy product = Some more benta
Great ad + Great product = happy lahat
Great ad + questionable product = scam ad pero "baka" award winning
Crappy ad + questionable product = scam ad at dapat palitan na ang creatives
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To the person who wrote this:
-With statements like these, the more I'm tempted to hasten the death of your industry. Prepare to join the dinosaurs. Bwahahaha!!!
We are ready to join the dinousaurs and your career.
Lalabas kaya 'to sa adobo magazine? Haha...feeling ko HINDI.
Dapat lumabas sa adobo kasi EARTH SHATTERING news siya, no. Pero syempre hindi yan lalabas sa adobo...parang aaminin ng asawa ni Guerrero na lumulubog na barko nila
Er, why should it appear in adobo?
There have been several exodus events in other agencies over the past few two years of its existence, and there was the controversy surrounding the likes of Steve Clay's blog and none of those appeared.
I am not defending adobo (because I too think they do seem pro-BBDO biased at times) but I find this so-called exodus hardly newsworthy. I've seen countless similar moves in several agencies for a myriad reasons. We ought to be used to it by now.
There's supposedly another exodus happening in another agency but no one is noticing as much kasi hindi pa pumuputok. (And another one expected as well)
eh pinapatulan nga ng adobo mga small agency scandal, may blind item pa silang nilalaman...who dated who, who was gay, whose lover ditched them for another...
alam ko na may iba pang puputok na exodus, pero gusto ko malaman kung ano mangyayari kay papa guerrero!
Si Melvin lang naman ang may K dyan sa tatlo eh. Kasi yung dalawa, they are still greedy enough to have their names in all the credits. Kulang na lang pati Print Producer sila din. Siguro kasi been there done that na si Melvin kaya he gives chances to young creatives.
May K si Melvin. May k din si Guerrero at May k din si Dave Ferrer.
Hindi ito tungkol sa credit. Whether or not sila ang nag-isip, nasa credit sila, sila ang ECD di ba? Sila ang mag-aapprove. Kung di nila i-aapprove, mapaprepresent ba sa client? Mapoproduce ba?
Pag-nagsulat sila ng copy. E di isulat sa credit ng copywriter. Kung nakatulong sa art, e di isulat sa credit ng art director. Ang subukan niyo, gumawa kayo ng ad na wala na silang macocomment.
Sa inyo man ang idea, ang nanalo pa rin ay Ad. At maraming tumutulong para ang idea mo ay maging magandang ad.
Di ba?
Wag kayong matakot kung umalis ang young creatives.
E ano ngayon? Kung magaling keep them, kung hindi let them go.
Ganto lang 'yun eh: mag-hire ka ng young creatives na gutom.
Tapos hindi mo alagaan. Hindi mo i-mentor. Hindi mo bigyan ng direksyon. Ibigay mo sa kanila lahat ng panget na JO.
Tatanda din sila...at makikita din nila ang katotohanan na inaabuso lang sila. Na hindi pinapakinggan ang mga idea nila.
Magaling sila, believe me. Magaling sila.
The young creatives sa BBDO... Di naman na sila idapat i-baby. Sayang yung mga umalis, magagaling siguro but I don't think they were under utilized in terms of potential. Can you name one?
Sa BBDO, never under-utilized ang mga creatives. They have all the chances in the world. Kung umalis sila, most likely under-performing (ie not winning awards) o dinoble ang sweldo sa kabilang ahensiya.
hindi ako taga-adobo, pero ka-chika ko yung iba sa kanila.
pro-bbdo ba si angel? ang sabi daw niya, kung hindi mananalo ang bbdo, e di lalabas sa balita ang bbdo.
at saka, ang alam ko, bago pumunta sa printer ang adobo, binibilang muna nila yung mention kay David at binabawasan ng 20%. o di kaya, crop out siya sa picture.
I, on the other hand, write for and edit adobo. I wish some of you would stop hiding behind "anonymous"--especially those who commented on the future of advertising. I'd love to use your discussion as a basis for an article in the next issue.
As for the exodus, we did consider it but found bigger fish to fry. Maybe next time.
Hi Cynthia! Ayan ha - I'm not anonymous. Although I'm no longer in advertising, I kinda like peeking into the industry once in a while. Btw I now have a beauty salon in Sampaloc. Anyone interested in doing a pro bono ad for moi? :)
Ms. Dayco, wag mo ng patulad itong walangkwentang blog na ito. Mga walang magawa ang tao dito.
anonymous said...
Ganto lang 'yun eh: mag-hire ka ng young creatives na gutom.
Tapos hindi mo alagaan. Hindi mo i-mentor. Hindi mo bigyan ng direksyon. Ibigay mo sa kanila lahat ng panget na JO.
Tatanda din sila...at makikita din nila ang katotohanan na inaabuso lang sila. Na hindi pinapakinggan ang mga idea nila.
Magaling sila, believe me. Magaling sila.
May 24, 2008 10:20 PM
__________________
I'd love to work for you.
naku, nagalit na po si miss dayco ng adobo. bakit ba nakikisawsaw pa yan dito. wala bang comments sa blog niya doon?
You guys are hilarious.
What's wrong with me checking out this blog? We belong to the same community after all. The owner of this blog occasionally trolls adobo for its leads, and vice versa.
I thought I'd just stop lurking after you made so many mentions of our magazine. I assumed you'd appreciate getting it from the horse's mouth every now and then.
Anyhoo, enough about me or adobo. Let's just focus on the tsismax, shall we?
adobo has its place in the ad world, but so does this blog. More power to you, Anonymous!
ma'am cynthia. huwag mo naman po kaming tapak-tapakan. kaya nga kami Anonymous, takot kami sa iyo.
i really wish that bbdo-guerrero posts their job openings in their website if there is any nga. para naman aware ang lahat ng mga nag-aaspire to work for them, like me - halos araw-araw bumibisita sa site nila hoping na meron job opening for accounts! hehe.. :)
gusto ko talaga ma-experience bbdo. it's better to be a has been than a never was!
binasa ko ang latest adobo.
bakit may mga scandal scandal na blind item? hindi ba malaking scandal/news din naman itong 'exodus' para isulat sa adobo?
diba meron 'movements' na section? ilabas lahat ng mga umalis at kung saan sila lumipat. people are curious din naman. hindi ba yun ang objective ng journalism? let the people know?
sa nagsabing under performing, di ka siguro taga BBDO nitong mga nakaraang bwan... Meron nga eh, 1yr na di pa naangat ang pwesto dahil iniisip nila kung paano mag tipid at bigyan ng pera ang mga nasa taas... o kaya maganda nga performance at pag nalaman nila, papatayin sa trabaho na madalas hindi kasama sa job desc... how pity... pity pity pity...
isa lang ibig sabihin kung bkit ayaw ipakita sa 'movements' kung saan napunta, kasi di kaya ng 1page ung list at lahat ng un ay sa BBDO lang... So labas nyan, ONE SIDED ANG ADOBO! talagang with benefits nga... ayaw pakita baho ng BBDO... tsk tsk tsk...
isa lang ibig sabihin kung bkit ayaw ipakita sa 'movements' kung saan napunta, kasi di kaya ng 1page ung list at lahat ng un ay sa BBDO lang... So labas nyan, ONE SIDED ANG ADOBO! talagang with benefits nga... ayaw pakita baho ng BBDO... tsk tsk tsk...
Sa tingin nyo, hindi alam ni Angel Guerrero na kahit anong gawin nya, iisipin ng iba, biased siya sa BBDO? Na yun ang pinaka-unang sasabihin tungkol sa magazine nya? Kahit punong puno ang magasin nya ng balita tungkol sa ibang ahensya? Siyempre alam nya ang bulung-bulungan. Ngayon, kung matalino ka, alam mo mas busy ang ADOBO na mapatunayang objective sila, kesa sa pagtakpan ang BBDO. Hindi rin naman ganun kalaking balita ang maraming umalis sa BBDO...maraming umaalis sa ibang ahensiya...kase, marami talagang umaalis sa kahit anong ahensiya. Pero 85 na ang comments dito dahil popular ang BBDO. Ang nasa itaas, tinitirador. That's fame for you. So wag nyo nang sayangin ang oras nyo sa kakasira sa ibang tao/ahensiya. Dahil ang naninira, siya ang nakatingala.
At walang tumitingala sa kanya.
Yung nagpost nito....
"isa lang ibig sabihin kung bkit ayaw ipakita sa 'movements' kung saan napunta, kasi di kaya ng 1page ung list at lahat ng un ay sa BBDO lang... So labas nyan, ONE SIDED ANG ADOBO! talagang with benefits nga... ayaw pakita baho ng BBDO... tsk tsk tsk..."
Halatang may kakulangan.
Kung palaging may umaalis sa mga ahensiya...
...eh bakit may "movements" pang column ang adobo kung di rin i-rereport yung mga nag-move na creatives from bbdo? Hindi ba news yun? Or hindi lang sila as important as other creatives?
FYI. ang pinakamahabang column ng adobo a yung movements section nila. pero pansinin niyo, kailangan either middle manager ka ng malaking ahensiya o awardwinner ka para mabanggit doon. e karamihan nga ng umalis e hindi manager or kaya hindi awardwinner. pwes, kung wala kayo doon, hindi kayo noteworthy! kaya naman kampante lang si guerrero sa pagalis nila.
pero bakit ba puro adobo na lang ang pinaguusapan niyo. e pano kaya kung gawan niyo na lang ng bagong thread ang adobo?
kaya pinakamahaba yung movement section kase pahaba talaga yung lay-out...so mukang mas mahaba. pero i agree with you na naturalmenteng ang mga noteworthy lang ang imemention doon. kaya yung iba dyan wag nang mag-isip pa ng kung ano-anong conspiracy theories against bbdo or adobo or anybody na wala namang masamang ginagawa sa inyo. totoo ang karma!
Sa nag-post nito:
>>Kung palaging may umaalis sa mga ahensiya...
...eh bakit may "movements" pang column ang adobo kung di rin i-rereport yung mga nag-move na creatives from bbdo? Hindi ba news yun? Or hindi lang sila as important as other creatives?<<
Ano ba, may hang-up ka ba sa importansya mo o ng friend mo sa bbdo. ganun talaga, may mga taong importante sa isang ahensya at mga taong hindi. nasa saiyo yun. kung hindi ka importante sa ahensya mo kahit masipag ka, ok lang yon. importante ka sa maraming ibang bagay.
Bat nawala yung mga ibang post dito sa tsismax?
Ang nawala ay ang post tungkol kay Gil Chua and group. Kung ayaw ninyo mabura ito - email the content to tsismax@gmail.com.
Naibalik na yung mga binurang posts. Tell us if we missed anything. - tsismax
ganito lang yan eh... ung mga hindi nakasama sa adobo na creatives na hindi daw noteworthy eh hindi talaga binigyan ng pansin... biruin mo, ang isang promo or campaign eh hindi naman magagawa kung ang gagawa lang eh ung mga NOTEWORTHY NYO EH... pasalamat nga kayo sa mga UNSUNG HEROES eh, kasi meron silang ginawang work, at PANGALAN NYO ANG NAKALAGAY SA CREDITS! TSK...! SO, ANG MGA HINDI NOTEWORTHY ANG HINDI DPAT PANSININ DAHIL KSAMA SILA SA NAG ISIP NG PANALONG CAMPAIGN! MGA SELF-CENTERED AT GREEDY PEOPLE!
oh well, ung mga nasa baba, talagang di na aangat... ung mga nasa taas, sila lang talaga ang pinapansin... tsk tsk tsk... what a rotten industry...
hanggang d2 talaga crab mentality pa din ang tao... tsk tsk tsk... pity...
"7. Mamintas ng award-winning (kung wala kang award)..."
"Hahaha! Paano naman kung may award..."
Pwede pa rin to. Napintasan na ko dahil local lang napanalunan, at finalist lang sa regional.
Tao lang po. Hikbi.
well well well im back, anyway wala nako sa advertising, just to save your career, dati me BBDOer,
Kung mangangarap kayo maging BBDOer pagisipan nyo ng 100 times.
Oks noon nandoon pa si Dimacali at si Ortega.
ssshhh. tama na ang panghuhusga. magtrabaho na kayo. baka sakaling may marating pa tayo.
the boat is sinking
Walang pera ang BBDO coz' they don't know how to help their clients to sell.
Dami ng nagrereklamong mga client nila kasi puro award inaatupag.
Si Joel Limchoc inutil yan! Wala namang silbi sa client di marunong magbenta ng produkto. Puro kopya lang alam.
From the New York Post to The Wall Street Journal, from People to Newsweek, the press reveled in the story, gleefully recycling the details of the federal complaint. Among the charges: Follieri had misspent or embezzled more than $1 million of a “principal investor“ ‘s money, including $107,000 for a chartered jet to take him and Hathaway to a New Year’s party also attended by Bill and Hillary Clinton at Oscar de la Renta’s house in the Dominican Republic. He’d spent more than $150,000 on medical expenses for himself, his parents, and Hathaway. He’d even used the investor’s money for an elite dog-walking service for Esmerelda, the couple’s brown Labrador (to whom, though the complaint made no mention of this, they often playfully accorded a seat of honor at their dinner parties). He’d gone so far as to spend $800,000 of the principal investor’s money on “almost worthless” engineering reports for church properties.
There was just one problem with those details. Every one that related to the principal investor had been aired more than a year before in a civil suit brought against Follieri by that investor: Ron Burkle, the 55-year-old supermarket mogul and private-equity billionaire best known for his close personal friendship with former president Clinton. But that suit had been settled. Follieri had repaid the $1.3 million that Burkle’s Yucaipa Companies said he owed it.
Why, more than a year later, were federal prosecutors rehashing these charges in a criminal complaint?
What was left in the l8-page complaint, when the “principal investor” charges were cut away, were two accusations. One was that on several occasions Follieri had wired sums of money totaling hundreds of thousands of dollars to a bank account in Monaco. The prosecutors offered few details about where this money had come from or why the wire transfers were illegal, other than that they had “probable cause” to believe that the money was fraudulently obtained.
The other accusation was that Follieri had used his Vatican connections to defraud investors. But the complete story may be far more nuanced than the one the prosecutors outlined. More may soon be revealed in an indictment—the more formal set of charges offered up by a grand jury—but as of now Follieri languishes in M.C.C. on these allegations, facing a prospective nine-year jail sentence and deportation.
Follieri is no saint: for starters, he leaves a trail of whopping unpaid bills. But rather than some new kind of con man—the “Vati-Con,” as one tabloid called him—he seems, to friends and colleagues, even to some he may have scammed, a more classic type: the young protagonist of a l9th-century English or French social novel, coming to London or Paris from the provinces with humble means and huge ambition. Like Fabrizio del Dongo in Stendhal’s The Charterhouse of Parma, like Lucien de Rubempré in Balzac’s Lost Illusions, he lucks into that fateful introduction that leads him to circles of money and power. Before long he has the beautiful girl, perhaps even the princess. But then the ambition that pushed him high turns to hubris and leads him astray.
he business plan contemplated by Follieri padre and figlio wouldn’t have worked in Rome. The Vatican, one of the largest property owners in the world, handles its own real estate without need of 25-year-old outsiders. But to bishops and monsignors an ocean away, the plan would seem more plausible.
Follieri’s ace was Andrea Sodano, fortysomething nephew of Cardinal Angelo Sodano. Distant as the connection might seem, the relationship was real, and Cardinal Sodano was hardly just another red hat in the flock. Under the ailing John Paul II, he essentially ran the Vatican as secretary of state. Andrea, who started flying over to New York to help Follieri pitch investors, was fond of flipping open his cell phone to show digital pictures of his uncle. Later, prosecutors would dismiss the contacts as insignificant. But what if they worked?
At first they did, as New York lawyer Richard Ortoli soon saw. Ortoli drew up papers of incorporation for the Follieri Group. Like Shin, he found the young man’s enthusiasm infectious. He let Follieri sleep on his spare bed, then agreed to host a party at the University Club, where he was a member, with all guests invited by Follieri. Into the club’s dark-paneled rooms, above Fifth Avenue, strode a covey of Catholic Church officials, including Cardinal Egan of New York—and Cardinal Sodano himself. Impressed, Ortoli became one of Follieri’s first investors, committing, he says, with lawyerly discretion, something less than $100,000.
Follieri found another investor in Vincent Ponte, a downtown restaurateur and Tribeca real-estate developer. A hard-boiled businessman, Ponte was won over the day Follieri walked into his FilliPonte restaurant, on Desbrosses Street. “And then Cardinal Egan comes in!” recounts a Ponte associate. “And Egan greets Follieri like an old friend!”
With $300,000 from Ponte, Follieri was off and running. Another young entrepreneur might have hoarded that money for actually buying church properties and slept on sofas until he sold them at a profit. Not Follieri. His role model, he told more than one friend, was Greek shipping magnate Aristotle Onassis, who’d started poor but made his first $1 million by the age of 25 and perfected the art of using “O.P.M.”—other people’s money. The trick, it seemed, was to spend a good portion of his investors’ money on himself. The richer he looked, the more investors would want to invest in him. That was when Follieri moved into his Trump Tower penthouse. He started dressing extremely well and wearing Chanel cologne. He even talked Ponte into letting him use Ponte’s white Mercedes as if it were his own. And then he landed the ultimate accessory: a beautiful, increasingly famous girlfriend.
An Opening for a Princess
They met through a friend in the winter or spring of 2004. For their first date, Follieri was an hour late. Hathaway was furious. She kept her distance through the meal, but when he later sent a dozen roses, she began to thaw. That thick Italian accent was rather adorable. And so was he. “It was totally love at first sight,” she later admitted in an interview. “He is sooo good-looking.… He looks like a god.”
At 21, Hathaway was already a star, thanks to her dazzling teenage debut in The Princess Diaries (2001). Now she was a sophomore at Vassar, majoring in English. (Soon after she started dating Follieri, she transferred to New York University.) The Princess Diaries 2 was due out that August. Yet she was also being taken seriously as an actor: director Ang Lee had just cast her in a promising film called Brokeback Mountain. In person she was poised, worldly, opinionated—a woman who could seem much older than her 21 years. But sometimes the sheer force of her character belied the young girl within. No fewer than 23 times, one interviewer noted, she used the adjective “brilliant.” And for all her city sophistication, Follieri was only her second serious boyfriend. (Hathaway’s spokesman, Stephen Huvane, declined to respond to queries from Vanity Fair.)
he business plan contemplated by Follieri padre and figlio wouldn’t have worked in Rome. The Vatican, one of the largest property owners in the world, handles its own real estate without need of 25-year-old outsiders. But to bishops and monsignors an ocean away, the plan would seem more plausible.
Follieri’s ace was Andrea Sodano, fortysomething nephew of Cardinal Angelo Sodano. Distant as the connection might seem, the relationship was real, and Cardinal Sodano was hardly just another red hat in the flock. Under the ailing John Paul II, he essentially ran the Vatican as secretary of state. Andrea, who started flying over to New York to help Follieri pitch investors, was fond of flipping open his cell phone to show digital pictures of his uncle. Later, prosecutors would dismiss the contacts as insignificant. But what if they worked?
At first they did, as New York lawyer Richard Ortoli soon saw. Ortoli drew up papers of incorporation for the Follieri Group. Like Shin, he found the young man’s enthusiasm infectious. He let Follieri sleep on his spare bed, then agreed to host a party at the University Club, where he was a member, with all guests invited by Follieri. Into the club’s dark-paneled rooms, above Fifth Avenue, strode a covey of Catholic Church officials, including Cardinal Egan of New York—and Cardinal Sodano himself. Impressed, Ortoli became one of Follieri’s first investors, committing, he says, with lawyerly discretion, something less than $100,000.
Follieri found another investor in Vincent Ponte, a downtown restaurateur and Tribeca real-estate developer. A hard-boiled businessman, Ponte was won over the day Follieri walked into his FilliPonte restaurant, on Desbrosses Street. “And then Cardinal Egan comes in!” recounts a Ponte associate. “And Egan greets Follieri like an old friend!”
With $300,000 from Ponte, Follieri was off and running. Another young entrepreneur might have hoarded that money for actually buying church properties and slept on sofas until he sold them at a profit. Not Follieri. His role model, he told more than one friend, was Greek shipping magnate Aristotle Onassis, who’d started poor but made his first $1 million by the age of 25 and perfected the art of using “O.P.M.”—other people’s money. The trick, it seemed, was to spend a good portion of his investors’ money on himself. The richer he looked, the more investors would want to invest in him. That was when Follieri moved into his Trump Tower penthouse. He started dressing extremely well and wearing Chanel cologne. He even talked Ponte into letting him use Ponte’s white Mercedes as if it were his own. And then he landed the ultimate accessory: a beautiful, increasingly famous girlfriend.
An Opening for a Princess
They met through a friend in the winter or spring of 2004. For their first date, Follieri was an hour late. Hathaway was furious. She kept her distance through the meal, but when he later sent a dozen roses, she began to thaw. That thick Italian accent was rather adorable. And so was he. “It was totally love at first sight,” she later admitted in an interview. “He is sooo good-looking.… He looks like a god.”
Just like David Nugent and Betty Sy!!!
At first they did, as New York lawyer Richard Ortoli soon saw. Ortoli drew up papers of incorporation for the Follieri Group. Like Shin, he found the young man’s enthusiasm infectious. He let Follieri sleep on his spare bed, then agreed to host a party at the University Club, where he was a member, with all guests invited by Follieri. Into the club’s dark-paneled rooms, above Fifth Avenue, strode a covey of Catholic Church officials, including Cardinal Egan of New York—and Cardinal Sodano himself. Impressed, Ortoli became one of Follieri’s first investors, committing, he says, with lawyerly discretion, something less than $100,000.
Follieri found another investor in Vincent Ponte, a downtown restaurateur and Tribeca real-estate developer. A hard-boiled businessman, Ponte was won over the day Follieri walked into his FilliPonte restaurant, on Desbrosses Street. “And then Cardinal Egan comes in!” recounts a Ponte associate. “And Egan greets Follieri like an old friend!”
With $300,000 from Ponte, Follieri was off and running. Another young entrepreneur might have hoarded that money for actually buying church properties and slept on sofas until he sold them at a profit. Not Follieri. His role model, he told more than one friend, was Greek shipping magnate Aristotle Onassis, who’d started poor but made his first $1 million by the age of 25 and perfected the art of using “O.P.M.”—other people’s money. The trick, it seemed, was to spend a good portion of his investors’ money on himself. The richer he looked, the more investors would want to invest in him. That was when Follieri moved into his Trump Tower penthouse. He started dressing extremely well and wearing Chanel cologne. He even talked Ponte into letting him use Ponte’s white Mercedes as if it were his own. And then he landed the ultimate accessory: a beautiful, increasingly famous girlfriend.
An Opening for a Princess
They met through a friend in the winter or spring of 2004. For their first date, Follieri was an hour late. Hathaway was furious. She kept her distance through the meal, but when he later sent a dozen roses, she began to thaw. That thick Italian accent was rather adorable. And so was he. “It was totally love at first sight,” she later admitted in an interview. “He is sooo good-looking.… He looks like a god.”
Just like David Nugent and Betty Sy!!!
At first they did, as New York lawyer Richard Ortoli soon saw. Ortoli drew up papers of incorporation for the Follieri Group. Like Shin, he found the young man’s enthusiasm infectious. He let Follieri sleep on his spare bed, then agreed to host a party at the University Club, where he was a member, with all guests invited by Follieri. Into the club’s dark-paneled rooms, above Fifth Avenue, strode a covey of Catholic Church officials, including Cardinal Egan of New York—and Cardinal Sodano himself. Impressed, Ortoli became one of Follieri’s first investors, committing, he says, with lawyerly discretion, something less than $100,000.
Follieri found another investor in Vincent Ponte, a downtown restaurateur and Tribeca real-estate developer. A hard-boiled businessman, Ponte was won over the day Follieri walked into his FilliPonte restaurant, on Desbrosses Street. “And then Cardinal Egan comes in!” recounts a Ponte associate. “And Egan greets Follieri like an old friend!”
With $300,000 from Ponte, Follieri was off and running. Another young entrepreneur might have hoarded that money for actually buying church properties and slept on sofas until he sold them at a profit. Not Follieri. His role model, he told more than one friend, was Greek shipping magnate Aristotle Onassis, who’d started poor but made his first $1 million by the age of 25 and perfected the art of using “O.P.M.”—other people’s money. The trick, it seemed, was to spend a good portion of his investors’ money on himself. The richer he looked, the more investors would want to invest in him. That was when Follieri moved into his Trump Tower penthouse. He started dressing extremely well and wearing Chanel cologne. He even talked Ponte into letting him use Ponte’s white Mercedes as if it were his own. And then he landed the ultimate accessory: a beautiful, increasingly famous girlfriend.
An Opening for a Princess
They met through a friend in the winter or spring of 2004. For their first date, Follieri was an hour late. Hathaway was furious. She kept her distance through the meal, but when he later sent a dozen roses, she began to thaw. That thick Italian accent was rather adorable. And so was he. “It was totally love at first sight,” she later admitted in an interview. “He is sooo good-looking.… He looks like a god.”
Just like David Nugent and Betty Sy!!!
At first they did, as New York lawyer Richard Ortoli soon saw. Ortoli drew up papers of incorporation for the Follieri Group. Like Shin, he found the young man’s enthusiasm infectious. He let Follieri sleep on his spare bed, then agreed to host a party at the University Club, where he was a member, with all guests invited by Follieri. Into the club’s dark-paneled rooms, above Fifth Avenue, strode a covey of Catholic Church officials, including Cardinal Egan of New York—and Cardinal Sodano himself. Impressed, Ortoli became one of Follieri’s first investors, committing, he says, with lawyerly discretion, something less than $100,000.
Follieri found another investor in Vincent Ponte, a downtown restaurateur and Tribeca real-estate developer. A hard-boiled businessman, Ponte was won over the day Follieri walked into his FilliPonte restaurant, on Desbrosses Street. “And then Cardinal Egan comes in!” recounts a Ponte associate. “And Egan greets Follieri like an old friend!”
With $300,000 from Ponte, Follieri was off and running.
As a treat for New Year’s, Follieri took Hathaway down to the Bahamas for five days. When they arrived, he escorted her to a splendid house that he’d rented through a social acquaintance for $3,000 a night. The acquaintance was merely doing a favor for the owner as well as for the happy couple. A local broker helped facilitate the rental but waived his fee. It was just among friends. Follieri could pay his share when they all got back to New York, the acquaintance told him.
A fine time was had by all, especially on New Year’s Eve, when the group had a dinner for eight with free-flowing champagne at the Old Fort Club. Follieri proposed to pay for the dinner with his credit card, but the acquaintance waved off the thought. Follieri could add his half of the tab to the rent.
“For two weeks after he got back to New York, we asked for the money,” the acquaintance recalls. “He would say, ‘The check’s in the mail,’ ‘The wire transfer bounced back.’ Finally I said, Enough’s enough—I’m going to sue him.”
The haggling wore on for months. First, Follieri claimed that his portion of the dinner tab—$1,000—had been inflated. Then he claimed that because the acquaintance wasn’t the owner of the house he couldn’t charge rent for it. Follieri did admit in affidavits that he’d agreed to rent the house for $3,000 a night. Yet a friend recalls Hathaway as quite indignant on Follieri’s behalf. “I think she was supporting his position that they were there as guests, that’s what she said, and that they weren’t going to be charged.”
OR YOUNG CREATIVES DISCUSSING THEIR CHANCES OF GETTING INTO BBDO (OR JWT OR O&M OR TBWA...)
There is a term in the industry called spec work.
Spec work is done by students who want to get into advertising, or juniors who don't have enough on their portfolio.
The sad truth is, majority of the work you will be asked to do will be generic crap that anyone in the same field can do. I have a huge stockpile of crappy ads that I NEVER put in my portfolio. Even the greats like David Guerrero, Ompong, Ferrer, and Melvin? They have done some the industry's BEST work. But they have ALL done their share of crappy work as well.
So if you are stuck doing work that sucks, take time to build your portfolio and do up some spec work.
This will show the CD reviewing your work what you are capable of. Experienced CDs know the realities of the business. And through spec work, they will understand that maybe you haven't been given a chance.
If you give them standard work that anyone can do, don't expect them to choose you because that shows you're not exerting the effort. Even if you think you are, it might not show in your portfolio.
Just make sure you tell the CD that it is indeed spec work.
Of course, if you're old and still doing spec work. Problema na yan. Sana may magandang work na na produce na sa book mo.
Also, for the record, I've worked with some of these guys in BBDO, some ex BBDO and some guys who have just moved to BBDO. One thing they share is TRUE PASSION for the work.
Some guys hide under the banner that their work sucks but at least it sells. More often than not, the credit goes to the marketing plan. The creative input was little.
So if I were a CD, or a client, I'd hire the person who came up with the strat and marketing. The creative? Anyone can do that.
I have done ads that propelled products to great sales but I KNOW the ad is crap. I KNOW anyone could have done it. And this work is NOT in my portfolio.
A CD will also know all this. Don't hide under "it sold like hotcakes" to protect your crappy work.
On seperate occassions, a client and a former CD of mine both admitted that as long as you have a good media budget, crappy ads can sell. So maybe your product IS selling, but it's NOT always because of something YOU are doing.
Do more than what is expected.
Don't let the whiners and sour grapers say otherwise: Awards do matter. They matter a lot. But they are not the only thing that do.
On the other hand, good work always matters.
OR YOUNG CREATIVES DISCUSSING THEIR CHANCES OF GETTING INTO BBDO (OR JWT OR O&M OR TBWA...)
There is a term in the industry called spec work.
Astig.
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