Philippine Advertising Gossip to the Max!: PAL

The New PR

Douglas F. Buemi
Regional Executive Advisor - Asia Pacific
Ogilvy Public Relations Worldwide

The Public Relations Society of the Philippines begins its 2009
Professional Development Series with a special half-day session on “The New
PR – Leveraging Digital Influence to Drive Sales and Reputation” on
Wednesday, March 18, 2009 at GMA Network, EDSA corner Timog Avenue, Quezon
City from 1 p.m. to 5 p.m.

Open to the general public, the talk will tackle how to optimize
PR--through digital means--for reputation, stakeholder and crisis
management, especially in the face of the economic slump.

Guest speaker is Douglas F. Buemi, Regional Executive Advisor for Asia
Pacific of Ogilvy Public Relations Worldwide and Chairman of Ogilvy PR
Thailand. For over three decades, Buemi has worked as journalist,
government information officer, trade association executive, marketing and
PR counselor, agency senior manager and entrepreneur.

At Ogilvy, Buemi assists regional clients develop smart, creative PR
campaigns that help build brands. He advises multi-national accounts and
supports their integrated business communication initiatives. He is on the
business development team and is also a staff teacher/coach. His clients
include Hilton Hotels, Embassy Suites, Hampton Inns, American Airlines,
American Suzuki, Del Monte Foods, Ford Motor Company, Rolex, Kellogg’s,
Unilever, The Digital Entertainment Group, Warner Home Video, Sara Lee,
Kahlua, Miller Brewing and Procter & Gamble.

Buemi is a cum laude graduate of the Ohio University School of Journalism
and an adjunct professor of journalism at the University of Southern
California Annenberg School of Communications

To sign up for the limited seating, please call: PRSP Secretariat,
tel. no. 638-0010 or email prsociety.prsp@yahoo.com.

###

Please refer to: Ed Timbungco / Hannah Tejuco
Ogilvy Public Relations Worldwide/Manila
885-0001; (0917) 8415243; (0905)2861044

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The New PR

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